“COME AS YOU ARE”

A Campaign by Voodoo

This may not come (no pun intended) as a surprise to you, but not only do women experience inequalities in regards to their paycheck, they’re also experiencing inequalities when it comes to their pleasure. So, what’s going on?

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80% of our followers reported having less orgasms during sex than their male partner.

It’s called the “pleasure gap”*. And we’re here to close it.

Be the C-E-O
of your S-E-X

Directed & photographed by the young & ultra-talented Brandie Wedderburn, Voodoo’s 70’s-inspired campaign follows three women practicing self-care as they go about their day, from waking up in the morning to getting ready for a night out. Shot in a Downtown Los Angeles Loft on 35mm film, the dreamy images are nostalgic nod to the “free-love” era on the late 60’s and 70’s.

“Come as You Are” is an invitation to our customers to embrace themselves fully, and experiment with what brings them pleasure - and a tongue-in-cheek reference to the classic Nirvana song.
Voodoo’s mission is to make play time, intimacy and exploration free of stigma - whether you’re solo or enjoying intimacy with a partner. Our vision is a world where sexual wellness takes as much priority as eating well and looking after your health.

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The Power Is

In Your Hands.

Our mission is to normalize female masturbation. Vibrators and pleasure products should be accepted as part of a healthy self-care routine.

 

“COME AS YOU ARE”

Directed & Photographed by Brandie Wedderburn for Voodoo

Photographer: @brandiewed

Photographer: @brandiewed

Creative Directors: Sal Cotching & Aspen Spellman
Models: @aly.abbott & @aspencristi & Samantha H
Styling: @marina_piche_creative
MUA: @tatiyanaelias

*The pleasure gap is referenced by various sources:

  • 2012, UCSB, The Pleasure Gap: A Sociological Analysis of Evaluating Female Pleasure in Pornography https://www.alexandria.ucsb.edu/lib/ark:/48907/f3cj8bfq by Emily Elizabeth Crutcher.

  • 2009, National Sex Study, Indiana University Bloomington
    ”About 85% of men report that their partner had an orgasm at the most recent sexual event; this compares to the 64% of women who report having had an orgasm at their most recent sexual event. (A difference that is too large to be accounted for by some of the men having had male partners at their most recent event.) (2009 NSSHB)”
    https://nationalsexstudy.indiana.edu/keyfindings/index.html

  • 2018, The Conversation, http://theconversation.com/the-orgasm-gap-picking-up-where-the-sexual-revolution-left-off-96178