What makes the Adult Retail Industry so adept at surviving and thriving during these times?
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Wands to me are the little black dress of sex toys. They are a staple of every store and what I like to think a favorite in most customer’s toy collections. Why are wands one of the biggest must-haves for stores right now?
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If there is one sales activity that both stores and manufacturers seem to truly bond over, in my opinion, it is during store visits and training.
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One thing about Covid, we have all gone through each phase of it together, and whether we wanted to or not.
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Once upon a time…we all dreamed of what we would do for ourselves if we just had a little bit more time, or a little bit more money, or a little bit more of something we didn’t even know we knew we needed.
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Creating a branded experience in your store or stores can do more than boost sales. It helps build credibility in separating your store from other retailers. It creates confidence for consumers that they are buying from an established business that has invested not only in themselves but their associates.
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I struggled this month with deciding on a topic for my Xbiz article. Often, it’s easy to choose what to talk about based on current feedback I’m hearing in stores or from fellow road reps. I search for topics that not only resonate with me but hopefully topics that are important to our industry family.
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As our way of life changes during a pandemic, as an industry how do we change with it?
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As an industry, we fight battles on many fronts every day. We adopt a collective voice when it comes to topics that we are passionate about not only for ourselves but for everyone around us. We fight for people to have access to free sex education, whether it’s through our business or not.
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How to deal with “friction” on the sales floor, it’s not what you think! Sales friction is any obstacle that may stand between the customer buying something or not.
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New Year, New You right? Depending on how you feel about New Years Resolutions, January could be the perfect time to goal up for 2020.
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A few years ago, we all saw the dawn of the suction/air pulse toy category. It was new, exciting, and a revolution in the sex toy game.
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